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Yahoo has today announced the appointment of Marc Bignell, as Head of Trading Yahoo EMEA. Bignell will be based in London and will report to Dawn Airey, SVP Yahoo EMEA.
In the newly created role, Marc will be responsible for driving agency relationships and trading agreements across Yahoo’s core markets in Europe, Middle East and Africa. He will work closely with Brigitte Cantaloube, Commercial Director Yahoo EMEA, Nick Hugh, Head of Display Solutions and Patrick Albano, Head of Solutions Development.
He joins from Omnicom Media Group where he was Chief Investment Officer of its worldwide division. Prior to that, Marc has held various roles over a 20 year career at Omnicom including Joint Managing Director of OPera Media UK and Trading director EMEA for OMG.
Dawn Airey, SVP Yahoo EMEA said “I am thrilled Marc is joining us. He is an industry heavyweight with exceptional senior trading and commercial leadership experience across all media types and key global markets. With a great understanding of the technological advances in the industry and experience of leading large and diverse teams and a great team playing attitude, Marc’s credentials speak for themselves. Therefore, he is the ideal appointment to lead our agency trading relationships in the EMEA region and I can’t wait for his contribution to our success to begin.”
Marc added “Over the past year, Dawn has brought a strong bench of leaders and a strong team together to drive change and growth for Yahoo in EMEA. I have worked with Yahoo on the agency side for many years and the transformation in recent months has been palpable. The opportunity to be part of it and grow the business during this renaissance and crucial paradigm shift on the consumer as well as on the ad technology side was too good to pass up.”