By Shenglong Gao, Associate Product Manager, Mobile Weather
With our latest iOS update, we’re taking our award-winning experience on the Yahoo Weather App even further. By using technology typically only experienced in video games, we’re bringing weather to life on your iPhone, iPad and iPod touch through animations that appear directly in the Yahoo Weather Today widget as well as in your app. It’s the same beautiful design and location-based weather photos from Flickr, now combined with amazing weather effects.
Now when you check the forecast during a hot summer day, you will actually see the haze come across your screen. You’ll also see the rain, snow, and fog –with even more effects coming soon.
These animated effects will make checking the forecast daily more delightful than ever. So take the opportunity to explore the weather in your favorite places around the world, and see for yourself. Update your app or download the latest version in the App Store today.
By Nick D’Aloisio
In January, we launched Yahoo News Digest - an app that combines the strength of science and the power of journalism to deliver the need-to-know news directly to your mobile device twice a day. Today we are bringing this award-winning experience to the iPad with new features that allow you to dig deeper into the news.
We’ve added a new video segment, premiering every Sunday with our Global Anchor Katie Couric. Each week, Couric will walk you through a significant story from the week before and give you key context to get you in the know.
Yahoo News Digest is now optimized for the tablet, taking full advantage of the large screen to provide a beautifully designed landscape experience for you as you read the important news of the day. In addition, based on your feedback, we’ve created customizable notification delivery times. Your digest will still be available twice daily, but now you can decide when you receive your news. Choose anytime between 6am to 10am for your morning digest and 5pm to 9pm for your evening digest.
Once you’ve gotten through the key stories and completed the digest, read extra content if you’d like with Sections, including Politics, Sports, Entertainment and Technology. Check out a couple to whet your palate or read them all! Sections are available in the US edition and coming to other countries soon.
Yahoo News Digest for iPad is now available with US, UK, Canadian, and International editions in English globally. Download the app now in the App Store.
Learn more about the team and vision behind Yahoo News Digest by watching the video below.
By Patrick Albano, Head of Solutions EMEA
Content Marketing has certainly been a buzzword of this year’s dmexco. Today I hosted a seminar with Lee Brown from Tumblr and it got me to thinking of some of the challenges brands are facing and how Yahoo and Tumblr can offer solutions.
Consumers are becoming more selective about the content they engage with; sometimes it feels as if they would rather hear the punchline of a joke to decide if they have the time or inclination to listen to the joke itself. Technology is making it easier to do more in less time, testing consumer patience and enabling faster creation and curation of content. Brands, publishers and consumers are evolving the way they create and distribute content in reaction to these trends, focusing on modernizing the types of content they develop, evolving how it is delivered and making it more inspirational so it can be shared.
These trends are also driving the growth of content marketing. As consumers and platforms change, advertisers are evolving the way they tell stories about their products and brand image.
Content Marketing Is Challenging
Brands are clear they need to shift more focus to content marketing, but they are still facing challenges in this space:
Content creation and curation are a challenge - 2/3’s of brands are struggling to contextualize their content (67%)
Distribution and discovery of content is difficult, especially as new platforms for content emerge. More than half of the marketers struggles to have their content discovered by consumers (57%)
As platforms evolve, making content shareable and understanding earned media is difficult - 52% of marketers cite a challenge around making their content shareable
(eMarketer: Content Marketing Tactics Planner: Creation, Curation & Syndication, January 2014)
Modern Content, Modern Distribution, More Earned Media
Yahoo Studio, Yahoo’s custom content development division, has been working with brands over the past eight years to develop and distribute content marketing solutions that are built in partnership with our editorial team and distributed to the right consumer at the right time.
Yahoo’s acquisition of Tumblr in 2013 brought together Yahoo, one of the world’s largest publishers, and Tumblr, one of the fastest growing publishing platforms for creators. Some of Yahoo’s consumer facing destinations, so called Yahoo Magazines, have moved to the Tumblr publishing platform, providing modern content consumption experiences for brands.
This is enabling Yahoo Studio to develop the next generation of content marketing solutions for brands, built on the Tumblr platform. For brands, this solution will solve their needs in:
Modern Content Creation - developing content around a theme that satisfies a consumer need and tells the brand’s story, focused around modern visual and written content types
Destinations & Distribution - developing modern content experiences on the Tumblr platform and distributing content to the right audiences using Yahoo’s Unified Advertising solutions across native, mobile, programmatic, display and search - all informed by Yahoo’s consumer insights
Editorial & Social Earned Media - brands will enjoy earned exposure for their content when it’s promoted by Yahoo’s editors and when consumers find it interesting enough to follow and share/reblog.
In partnership with marketers, the new Yahoo Studio approach, combining Yahoo and Tumblr, provides next generation content marketing solutions in an efficient and effective way. As consumers and platforms change, marketers need partners who understand content publishing and modern platforms, and this solution is geared towards helping them in every step of the process.
Yahoo Aviate: How Android users interact with their phones
Yahoo Aviate has teamed up with the data scientists at Yahoo Labs to better understand how Aviate users interact with their phones. Yahoo Aviate is a launcher for your Android, available to download from the Play Store, that will simplify how you use your phone, removing clutter, automatically organizing apps, and showing you the information you need, at the time it’s useful for you.
أعلنت ياهو مكتوب اليوم عن شراكةٍ مع “مزيكا” لتوفير أبرز الأعمال الفنية العربية الموسيقية والمصورة، الجديد منها والقديم، على موقع ياهو مكتوب، وعبر “شاشة” ياهو مكتوب.
ومزيكا هي واحدة من أكبر شركات إنتاج وتوزيع الأغاني العربية في المنطقة، وتملك 14 علامة تجارية لإصدار الألبومات، بما فيها الألبومات الغنائية لفنانين لامعين على مستوى المنطقة، مثل تامر حسني وعمرو دياب وراغب علامة. واعتباراً من اليوم، ستتوفر تسجيلات الفيديو والإصدارات الغنائية الجديدة من “مزيكا” للمشاهدة والاستماع أولاً على ياهو مكتوب قبل إطلاقها بشكل رسمي. كما سيتمكن عشاق الفن والموسيقى من الاستمتاع بمحتوى ترفيهي مميز وحصري لنجومهم العرب المفضلين، فضلاً عن مقاطع فيديو للتحضيرات التي تجري وراء الكواليس ومقابلات حصرية معهم، وذلك على موقع ياهو مكتوب: http://maktoob.celebrity.yahoo.com.
وفي هذه المناسبة، قالت أميرة رشاد، رئيس قسم الإعلام لدى ياهو مكتوب: “نحن سعداء لإثراء تجربة هواة الأغاني والموسيقى على ياهو مكتوب وإمتاعهم بأفضل محتوى سمعي وفيديو تنتجه شركات الإنتاج العربية. ولذلك فإننا نعتبر شراكتنا مع مزيكا خطوة إلى الأمام في تعزيز ما نقدمه على صعيد الأغاني والموسيقى عبر مواقع الترفيه التابعة لنا، وتقديم محتوى ترفيهي مميز يثري عادات الناس اليومية على الإنترنت”.
من جهتها، قالت ريم رؤوف، مديرة التسويق لمجموعة مزيكا: “يسعدنا جداً أن نرتبط مع ياهو مكتوب بهذه الشراكة كي نوفّر للشريحة الواسعة من مستخدمي الموقع في المنطقة أفضل محتوى موسيقي وغنائي على الانترنت، سواء كان ذلك أغانٍ مصوّرة حديثاً أو صوراً حصرية أو آخر أخبار نجومكم المفضلين.”
Yahoo Maktoob announced today a partnership with Mazzika to provide premium exclusive Arabic video content as well as archived and new music releases on Yahoo Maktoob Celebrity and Yahoo Maktoob Screen.
Mazzika, who is one of the strongest Arab music production and distribution companies in the region, owns 14 music labels including regional stars like Tamer Hosny, Amr Diab, and Ragheb Alama. As of today, new music videos and artist releases from Mazzika will become available to view first on Yahoo Maktoob prior to their official launches. Music fans will also have access to unique content including behind-the-scenes videos and exclusive interviews with some of the most famous Arab stars in the region on Yahoo Maktoob via <http://maktoob.celebrity.yahoo.com>.
“We are excited to be enhancing our music experience on Yahoo Maktoob and offering users some of the best premium video content that the Arab music scene has to offer,” said Amira Rashad, Head of Media at Yahoo Maktoob. She added, “Our partnership with Mazzika is a step forward in enhancing the overall music offering on our entertainment sites and providing entertaining and inspiring content to enrich people’s online daily habits.”
Reem Raouf, Marketing Director at Mazzika Group, said “We are delighted to partner with Yahoo Maktoob in order to bring some of the best content from the music industry online to its wide audience in the region, whether it is recently released video clips, exclusive photos, or all of the latest news on your favorite stars.”
Kimora Lee Simmons talks about new KLS fashion line during recent visit to Dubai
Model and entrepreneur, Kimora Lee Simmons speaks with Yahoo Stars in an exclusive interview about her new label KLS launching in Spring 2015. During her recent trip to Dubai as a fashion judge and style panelist for Galeries Lafayette as part of the Dubai Summer Surprises event, she tells Yahoo Stars that her fashion line embraces multi-ethnic women of all shapes and sizes, sharing glimpses of the line on Yahoo Maktoob. Kimora says being a size 0 or 2 is unrealistic and the important thing is the way you carry yourself and take care of yourself.
Being a fashion icon, TV host, mother, author, creative director, and designer is no easy task, but Kimora Lee Simmons says she loves her role being a mother to Ming (14 years), Aoki (11 years), and Kenzo (5 years). She says that motherhood is the most fulfilling job, but simultaneously finds that being a businesswoman, creative director, and designer is “my calling”.
To watch the full interview with Kimora Lee Simmons on Yahoo Stars as well as other celebrity and Hollywood news, check out http://en-maktoob.entertainment.yahoo.com/yahoo-stars for all of the latest.
Anupam Kher shares new details on his new talk show
Anupam Kher, Bollywood comedian, gives the inside scoop to Yahoo Stars about his new talk show, The Anupam Kher Show, claiming it is different from other talk shows because it has no format and lets viewers in on different celebrities lives’ including their struggles and perspectives on reaching where they are.
Kher also compares Hollywood and Bollywood as he has been in previous American movies like Bend it like Beckham and Silver Linings Playbook.
“[Hollywood] is more organized,” he says when he was filming Bend it like Beckham, due to pre-production preparation before filming starts. Though the differences are becoming narrower in recent years, he hopes that there will be more talented writers in Bollywood.
On the recent tragic death of Hollywood comedian, Robin Williams, Kher says he is saddened by the news especially because of the struggles Williams had to endure, including loneliness. He tells Yahoo Stars, “As Indians, we have many outlets…we share things… I wish he had someone to talk to.”
To watch the full Anupam Kher interview on Yahoo Stars and catch up on other Bollywood news, visit http://en-maktoob.entertainment.yahoo.com/yahoo-stars.
From the timeless momentos of the past to the smartphone selfie phenomenon of today, the concept of photography has evolved rapidly in recent years to become one of our most prominent and engaging daily habits. Today, on World Photography Day, we are exploring how photo sharing platforms such as Flickr cater to and have evolved to encompass the changing nature of photography.
Photo Credit: SDASM Archives, Bernard Bujold, dominic, iwanp, Nick Nguyen,Gitte Herden, Verena KK, Antonio Gonzalez, Ricardo Mantero, Kathrineich, Sarah van Quickelberge, Akimasa Harada, Freaktography, Angelo di Blasio, Andrew Fish
The rise of the cameraphone, and the ease with which photography apps such as Flickr inspire users to capture, store, browse and share every moment, anywhere, at any time, have shifted photography from just being about capturing a moment, to now living in it. So far throughout 2014, iPhones (5, 5S, 4S & 4) have dominated the list of the top cameras used on Flickr, with both Sony and Samsung camera phones also in the top five brands. Since the launch of Flickr 3.0 in April 2014, global mobile uploads on Flickr have increased by 50%. This demonstrates that photography is now more immediate, personal, mobile and a part of our everyday lives, whether it is an image of a world event, an iconic building, a living legend, or simply a #selfie. Today, more than ever a picture really does speak a thousand words.
Home to over 10 billion photos, uploaded by more than 92 million unique users, it is estimated that more than 3.5 million photos are uploaded to Flickr each day, with the need for speed and instant sharing capabilities clearly a priority of many users in our fast-paced society today. Since introducing auto-uploader on the iPhone in October 2013, over 40% of photos are now auto-uploaded through the app.
Despite the impromptu nature of photography today, photos are still the memories of our lives which should be protected and saved in their original beauty and quality, and with 1TB of storage, each user can save an average of 250,000 photos in their original quality on Flickr - a lifetime of photos all in one place.
Through photo sharing platforms such as Flickr we have the ability to store these relentlessly powerful moments behind the photographs, not just in our minds, but forever in their physical form as well.
Yahoo responds to the ALS Ice Bucket challenge!